Creating Customer Value Through Digital Experiences.

Businesses across all industries embrace digital technology, but there hasn’t been the right framework to explore its power and its possibility – until now.

Infinite Possibility Workshop Seminar provides a new way of thinking about creating wondrous, immersive, and fully engaging experiences that effectively fuse together the real and the virtual.

In the space of two days, it provides examples, thought experiments, and tools for envisioning, determining, and implementing the multi-dimensional experiences people desire today. This workshop will supercharge your offerings, your customer relationships, and your business by enabling you to determine exactly which technology-enabled experiences are right for you amidst, yes, the infinite possibility.

Workshop Structure

As a way to understand the classifications and possibilities of experiences – real, virtual, and in-between – Joe Pine and Kim Korn have created and refined a model called the “Multiverse” which finally makes sense of today’s explosion of digital technology.

Within the Multiverse, Pine & Korn have identified eight realms that delineate the myriad ways people undergo experiences – creating a brilliant lens through which to explore undiscovered opportunities.

Workshop participants will experience the Multiverse both individually and in small teams, working through several rounds that include seeing how the various ideas can be integrated into even higher-value experiences. The best of these ideas will then be refined through several rounds of experience design, so that participants take away actionable ideas for new offerings in their business.

How your company will benefit

• See new value creation opportunities previously not visible to your company.
• Improve the effectiveness and efficiency of your innovation efforts.
• Discover new experience possibilities using digital technology.
• Reduce lead time from ideation to design and deployment.
• Create greater competitive advantage capabilities.

What you will learn

• Why the experiential aspect of your offering leads to the greatest customer value creation ideas and possibilities.
• The linkage of technology and human capability in creating customer value.
• The four ways technology enables people to satisfy their needs, pursue their desires, and expand their capabilities.
• New perspectives on listening to the technology and looking at the customer to boost your ideation results.
• How to generate compelling ideas when exploring the digital frontier by Reaching Through the Realms.
• What the variables of an experience are and how they form the Multiverse.
• How to discover new possibilities and define new offerings by varying the variables and plotting them on an Experience Design Canvas.
• Raise your Experiential Intelligence to see the factors that make up, create value, and detract from value in your experience offerings with the Multiverse.
• Effective opportunity selection to rapidly identify the most pragmatic and immediately achievable experience design possibilities.
• Application of the Experience Architecture to guide your thinking, ideation, and design of experiences to foster congruence and coherence in your design efforts.